Dr Rebecca Jeffeson

Dr Rebecca Jefferson

Founder and Director

  • With an interdisciplinary PhD in marine sciences, and a decade of experience as a social science research scientist I have considerable expertise to support those new to social sciences. 

  • I have worked across sectors, disciplines and borders to deliver project outputs which bring people together to achieve positive impacts for environment and society. 

  • “Teaching” – both as a university lecturer and through less formal mentoring has often been part of my work, and something which I greatly enjoy.

  • My work in nature conservation has given me a detailed perspective on what individuals and businesses need to do to respond to the ecological and climate crises – and how to do this whilst avoiding the overwhelm which often accompanies these discussions. 

  • I am really excited to be shaping an organisation which combines my skills and passions and works with others who share similar aspirations.

I firmly believe that responses to the climate and ecological crises already exist and that enough people want to achieve them to bring about the changes needed.  I also believe that these responses will only succeed if social sciences are much more strongly integrated into the work of nature conservation and climate change.  These sectors are currently often dominated by expertise in natural and physical sciences – which are much needed, but do not give the full picture. 

I am passionate about nature, about equality and that every individual has the potential to make a positive impact on their part of the world.  That combination has led me to start Human Nature, a social enterprise which empowers individuals and organisations to better achieve their aims of being agents of change for good.  Human Nature provides training in social sciences, particularly in application for nature conservation.  We collaborate with customers wanting specific social science research projects.  And we are developing ways of supporting individuals and businesses who aspire to reduce their environmental footprints to do so through a framework informed by social science research. 

Please contact me to discuss how we may be able to work together to support you and your organisation rebecca@humannature.co.uk.

Why is Human Nature a social enterprise and what does that mean?

A social enterprise is a business or organisation which puts social or environmental value at it's heart.  Traditional businesses are required to maximise the dividend which is paid to shareholders each year.  Social enterprises need to be financial successful to survive, but their profits are either reinvested into the business or donated to other causes.  The inspiration for operating in this way is the need to restructure our economy as part of the response to the ecological and climate crises.  Kate Raworth's Doughnut Economics and discussions at Schumacher College have been pivotal in the development of Human Nature. 

The philosophy of social enterprise is embedded in all the functions of Human Nature:

  • The core motivation for all of our work is to enable greater efficacy of work which responds to the ecological and climate crisis.  We believe that the resources provided by social science - both existing and future research - are pivotal to responding to the current challenges, and by empowering others to access, apply and conduct social science research, they will be better equipped to affect change. 

  • Where possible we support other community focused or environmental organisations, for example through the venues used for our courses.  As far as is possible, we explore the supply chain for the resources we use.

  • We embed equality, one of our core values, in everything we do.  The scientific literature we use in our resources is all Open Access to ensure that pay walls do not limit the access of those without library budgets.  We will discuss alternative fees for NGOs and not for profits and look for novel ways to share our expertise. 

  • We commit to invest at least 20% of profit into charitable causes.  The remaining profit will be invested into the company, to allow us to increase the impact of our work, and reach wider audiences.

  • We will share our experiences of running a social enterprise with others to widen the awareness of this  as a viable model of business.

  • We will annually report on our performance as a social enterprise, and review whether we are doing as much as we can to live up to our aspirations.